About the Owner

Bob Newland began his career in insurance fresh out of Rutgers University in 1984, with the Prudential Insurance Company of America.  After only a short time with the company, he was promoted to Sales Manager and placed in charge of an eight man staff. Working for Prudential, Bob obtained his Life and Health Insurance license, as well as his Property, Casualty and Investment licenses. He gained experience working with clients and managing a staff. However, he grew tired of being bound to selling only one company’s products. He realized the benefits of the independent agency system and joined the Lubsen & McPherson Agency in 1990 as a producer. When Geoff Lubsen retired in 1996, Bob assumed an office manager position for Jim McPherson and became a partner in the agency in June of 2004. In July of 2010, Jim retired and Bob purchased his interest in the business. Bob credits Jim McPherson with instilling in him a strong sense of responsibility to serve the community and help others.  Bob has served on several boards over the years and is the past treasurer of the Flemington Elks Lodge, the Independent Insurance Agents Association of Hunterdon & Warren Counties and the Flemington Rotary Club. Bob and his loving wife, Traci are long-time residents of Kingwood Township and have 4 children and 4 grandchildren. Bob is an avid outdoorsman having traveled the world to hunt and fish. Many photos of his travels are featured in this site. He also enjoys most sports, especially baseball, and in 2014 sponsored and participated on a team that won the SAFE in Hunterdon Charity Softball Tournament at Diamond Nation.


Our Team

Debbie Suydam

Debbie Suydam Personal Lines Customer Service Representative

Debbie came to the agency in 2006 and obtained her insurance license in 2009. She handles the needs of all our individual clients. Debbie has become very good at shopping all the companies we represent to find our clients the most affordable policies possible while not sacrificing coverage. She lives in Flemington with her 2 children.

Michael Newland

Michael Newland Account Executive

Michael joined the agency as an Account Executive for both Commercial and Personal Lines in 2014. He attended St. Francis DeSales University in Center Valley, PA for Sports Management while also being a valuable member of the DeSales’ baseball team, earning numerous awards and accolades. Michael has a professional background for servicing customers in both the banking and automobile industry as a leasing and financing consultant. He is a member of the Flemington Lions Club and helps organize their social events.

Gabe Schick

Gabe Schick Producer

Gabe Schick has been brought on board to serve the insurance needs of both business and personal insurance clientele in New Jersey and Pennsylvania as an account executive. Six years as an agent and a former career with Merrill Lynch gives him the keen ability to accurately assess risk and provide a strategic plan to mitigate it. Gabe is a resident of Mercer County and has filled several board-level and appointed positions with organizations such as the Hamilton Township Shade Tree Commission, The Trenton Marine Corps League, LeTip of Yardley and various volunteer efforts with Mercer ARC, The Sunshine Foundation, Toys for Tots, Hamilton PAL and the YMCA. A graduate of Rutgers University and a veteran of the Marine Corps, clients’ insurance challenges are handled with dedication, integrity, and tenacity, maximizing coverage and minimizing costs.

Sara Bernhard

Sara Bernhard Commercial Lines Customer Service Representative

In 2017, Sara joined our agency as our Commercial Lines Customer Service Representative. Sara started as a receptionist in the industry in 2013 and quickly knew she found a career she loves. She studied hard and passed her licensing exam on her first attempt. She happily takes care of the business clients in our office, as well has handling all our bond customers.  She’s originally from Pennsylvania where most of her family still lives. Sara now resides in Fanwood with her husband, Alex, and has 2 kittens, Spicy and Bear.

Luke the Labrador Luke the Labrador Front Door Greeter

Here’s one insurance salesman who is ready for the dog-eat-dog world! He is a ball to work with and has a fetching personality! This McPherson & Newland Insurance agent is always ready to cover life’s most precious treats. “When life gets ruff, give us a bark at McPherson & Newland Insurance!”

What People are Saying

  • Thanks so much. FYI you were the best insurance company I have dealt with in NJ while I was renting my property for the past 17 years. Glad to have had your services. I can't say enough good things about your enterprise, you and your staff have always been responsive, diligent, and friendly to deal with, and as you know insurance can be a painful process for us subscribers and you have made that easy for me for sure.

    Alexander Nagy Frenchtown, NJ
  • Before connecting with Bob, I had no idea that the insurance coverage I currently had for my business was not sufficient for even a small claim. The wool had been pulled over my eyes by an internet insurance carrier that targeted customers directly rather then going through an agent. I am so grateful for Bob and the entire staff at McPherson & Newland Insurance for getting me excellent coverage while keeping it affordable. Thank you!

    Alesha Peluso Three Summers Creative
  • Mt. Salem Electric has been a client of McPherson & Newland since 2012. The service we receive is outstanding. They are consistently extremely responsive to our requests and needs. The office personnel are always quick to return a call or get an answer to the many questions we have had. We shopped around for insurance coverage and found McPherson & Newland to be very affordable. I would, and have, recommend this agency to many people and will continue to do so.

    Mt. Salem Electric
  • So last summer our family was vacationing and our son is stopped by the police for not having his headlights on. He searches but doesn't have his insurance card. The officer agrees to let him bring it to the station the next day. THE NEXT DAY? We email Bob, who emails a copy of the insurance card to our son's phone. We print it, show it and Bob saves the day. This summer our son is driving to college with my husband. Great father/son trip to Montana. Once again our son doesn't have his card. Bob repeats the email and sends a paper card to our son's rental in MONTANA. All within days' time. No matter when we call, or write or email Bob and his staff is there to help us get out of a prickly situation. And save us the ticket points and fine as well. We appreciate all they do to make our lives a little easier.

    Linda Hahola
  • I have used McPherson and Newland Insurance since it was created and before that when the company was known as Lubsen and McPherson. You and your staff have continued to provide efficient and courteous service which keeps me coming back every year. Thank you and I look forward to working with you in the future.

    George Dilts Dilts & Koester, Attorneys at Law in Flemington